Investment Insights You Can Trust

Real stories, practical strategies, and honest conversations about building wealth in Canada. We break down complex financial topics so you can make decisions that fit your life.

Understanding TFSA contribution limits and investment strategies for 2025

March 12, 2025

TFSAs in 2025: What Changed and What Didn't

The contribution limit went up again this year. But here's what most people miss about maximizing their tax-free savings account beyond just the annual number.

Young professionals discussing investment strategies and portfolio diversification

March 5, 2025

When Your Portfolio Feels Boring (And Why That's Good)

Three investors share what happened when they stopped chasing exciting stocks and started building steady portfolios. Spoiler: less drama, better sleep.

Financial planning documents and investment research materials

February 28, 2025

The Real Cost of Waiting

A 30-year-old and a 40-year-old both start investing $500 monthly. The math is simple, but the emotional side? That's where it gets interesting.

Professional reviewing investment options and financial planning strategies

February 21, 2025

Reading Between the Market Headlines

Every week brings new predictions and warnings. Learning to filter noise from signal might be the most valuable investment skill you develop.

Why Rhiannon Changed Her Mind About Index Funds

After eight years in financial planning, Rhiannon Kettlewell noticed something. The clients who did best weren't the ones with the fanciest strategies.

They were the ones who stuck with simple approaches through market ups and downs. Now based in River Hebert, she works with Atlantic Canadians who want straightforward advice without the jargon.

"Most people don't need complexity," she says. "They need clarity and someone to check in when markets get weird." Her approach focuses on building habits that last beyond any single market cycle.

Recent Updates from Our Team

A quick look at what we've been researching and sharing with our community lately.

ETF Fee Changes You Should Know

March 2025

Several major providers adjusted their management fees this quarter. Small changes, but they add up over decades. We put together a comparison for Canadian investors.

Bank of Canada Rate Decision

February 2025

Rates held steady again. What does this mean for your GICs maturing this spring? We broke down the realistic options without the financial media hype.

New Learning Series Launch

January 2025

We started a quarterly workshop series covering basics like asset allocation and rebalancing. First session starts in September 2025. No prerequisites, just bring your questions.

Tax Season Preparation

January 2025

Published our annual guide to investment-related tax documents. Which slips matter, what to keep, and how to organize everything before April gets hectic.